Group management advisory services
Time: 2013-09-02 18:00 Source: Site Author: Tongjin Management Consulting Company Click:
An enterprise group has the advantages of scale and organizational structure. It retains the "authority" of internal management of a single legal person enterprise, and can allocate resources within the group with a "visible hand" to realize the strategic synergy advantages of the group and the strategic requirements of rapid development of the enterprise。
Group management consulting mainly assists enterprises to complete the following work:
1Strategic positioning and functional positioning of the Group headquarters and each business unit (subsidiary/division/branch)
2Group corporate governance structure design
3Group management and control system design
4Business unit (subsidiary/division/branch) operator performance evaluation and incentive mechanism design
5Group headquarters organizational structure design
6Group strategic management system design
7Group human resource management system design
8Group financial management system design
9Group enterprise culture management system design
10Group brand management system design
Group management and control system design model
The Group controls the design process
Group strategic management
The focus of group strategic management includes the following aspects:
1Formulation of the overall strategy of the group: including the formulation of the overall strategy of the company, the functional strategy of the company headquarters, the overall business strategy of the company, and the guidance and consultation of the molecular company strategy formulation;
2Strategy implementation: The group's strategic objectives are decomposed from two aspects,On the one hand, according to the level of strategic management, it is divided into group company strategic objectives and subsidiary strategic objectives,On the other hand, the strategic objectives are decomposed into annual business objectives;Formulating policies to support the implementation of the Strategy;Allocation and optimization of resources;Molecular company business integration and organizational structure adjustment。
3Evaluation and adjustment of strategies: supervise and evaluate the implementation of various corporate strategies, and adjust the company's overall strategy or corporate strategy based on changes in the external environment
Group brand management
The focus of group brand management is brand combination and optimization. The focus of group brand management is:
1Brand strategic management: brand positioning management of all brands belonging to the Group, brand repositioning management in the field of brand promotion strategy, brand association, brand extension and brand expansion management in the field of multi-brand planning and management of the Group;
2Brand equity management: brand database management, brand registration management, phased brand value assessment;
3Brand communication management: brand visual management, media resource sharing and purchase management, advertising agency management, brand spokesperson management, brand communication standard management, brand communication strategy and implementation guidance and support
Group culture management
The group headquarters should cultivate and shape a harmonious and unified corporate culture atmosphere and enhance the cohesion of the group through a unified, distinct and in line with the group's actual corporate culture concepts, policies and strategies。The core content of group corporate culture management is the output of group corporate culture, which mainly includes three levels: core values, norms of behavior and system culture。
1In terms of cultural output at the level of core values, the group company requires its subsidiaries to have consistency in common values, and the degree of such consistency varies with different industry characteristics, but it is at least the intersection of the group company's core values and industry culture。To form a strong influence on the cultural output of the subsidiary, the cultural model of the subsidiary must operate according to the core values of the parent company。
2Norms of behavior are the embodiment of behavior culture,It includes three levels: enterprise behavior norm, collective behavior norm and individual behavior norm,The code of conduct of enterprises refers to the code of conduct of the management of enterprises and the code of external behavior of enterprises,Collective code of conduct refers to the code of conduct of departments and subsidiaries,Individual code of conduct refers to post code of conduct。The three levels of the code of conduct influence each other and are closely linked, from the group, departments and subsidiaries, individuals will form an effective promotion of the whole, the spread of corporate culture is particularly important。
3Institutional culture is one of the most important means for group companies to control their subsidiaries. The unification of management systems for chain products and subsidiaries, the strict supervision of financial management systems, and the unification of brand management are the basis for realizing group corporate culture management。
Group human resource management
The key to the value of the group headquarters lies in its ability to provide support and valuable activities for the success of member companies。Therefore, the human resource management function of the group should also be positioned to provide more valuable and creative activities for the development of member enterprises。
According to the human resource management function of the Group, the functions of platform and guidance and supervision are two levels:
1Platform function: means that the Group should play a communication, exchange and improvement platform function in the human resource management activities of each member。Including: unify the concept, guide and support each member unit to design and improve its human resource management system;Set up the group's talent pool, train compound talents and management talents in a planned and targeted way;To train the Group's human resources staff;Effectively transfer the best experience and practices of each member enterprise。The function of the group platform can give full play to the overall regulation, balance and guidance functions of the group on the basis of maintaining the independent operation of each enterprise, so that the human resource management level of member enterprises can be coordinated development and joint improvement。
2Operation function of guidance and supervision: As a headquarters organization, the Group can also directly participate in, guide and supervise the daily human resources activities of member enterprises。These functions are the focus of the daily activities of the Group's human resource management, the main contents include: the management of senior executives and core personnel of the group's member enterprises;Control and manage the total amount of labor costs of subordinate enterprises;To manage the implementation of salary assessment of subordinate enterprises;To guide the personnel management of subordinate enterprises。
Group financial control design
The financial management system of the group is a system that defines the financial authority, responsibility and interests of each financial management level of the group,The core problem is how to configure financial management authority,There are two aspects: One is the permission configuration of a single member enterprise,Among them, the financial right allocation of the parent company is the main;On the other hand, it is the division of financial management authority between member enterprises whose financial rights are mainly allocated。The focus of the Group's financial control is:
1Establish and improve financial management, accounting, capital management, fixed assets management, budget management, cost management, external guarantees and other financial rules and regulations, and supervise the implementation;
2Implement financial personnel appointment system;
3Strengthen the management of financial information and financial statements;
4Overall management of funds, manage subsidiary investment, financing, external guarantees and other matters in accordance with the law;
5Manage and dispose of the assets of the enterprise according to the prescribed procedures and authority;
6Strengthen the internal audit function of the group company and strengthen the financial supervision function of the enterprise。
Expected effect
The value of group management and group existence is answered through consultation.
Between the group and each subsidiary clearly put forward the strategic development ideas, and on this basis clearly defined the company's future business focus and its
Solution idea
Through the establishment and implementation of standardized parent-subsidiary company management system, clear the focus and way of group control;
The responsibilities and rights between the parent company and subsidiaries are very clearly defined, which ensures the smooth management of the entire group and promotes the business
The development and the continued expansion of its scale;
Through a comprehensive, strategy-based performance assessment and incentive mechanism, the Group is able to more comprehensively measure the performance of subsidiary operators and motivate them
Encourage, the sub-company operators can better survival of the fittest。